Why Speed Matters
Site speed is no longer just about user experience — it's a direct Google ranking factor. Core Web Vitals (LCP, FID and CLS) are part of Google's page experience signals and actively influence where your pages appear in search results. A slow site doesn't just frustrate visitors — it costs you rankings.
Beyond SEO, speed directly affects conversion. Research consistently shows that a one-second delay in page load time can reduce conversions by 7%. For a business generating enquiries online, that's real money lost every day to a slow site.
Core Web Vitals Audit
Full audit of LCP, FID/INP and CLS. We identify exactly what's failing and prioritise fixes by impact.
Image Optimisation
Compress and convert images to modern formats (WebP/AVIF). Implement lazy loading. Significant wins on most sites.
Caching Configuration
Browser caching, server-side caching and CDN setup to reduce load on your server and speed up delivery worldwide.
Code Minification
Minify and combine CSS and JavaScript files. Remove render-blocking resources that delay page display.
Database Optimisation
Clean up WordPress databases, optimise queries and reduce database overhead causing slow server response times.
Server Configuration
PHP version updates, OPcache configuration, Gzip compression and HTTP/2 setup on your hosting environment.
PageSpeed Audit
Full Google PageSpeed Insights audit for both mobile and desktop with a prioritised action plan.
Mobile Performance
Mobile-specific optimisations including responsive images, reduced payloads and touch interaction improvements.
Speed FAQ
What are Core Web Vitals?
Google's page experience metrics — LCP (how fast main content loads), FID/INP (how quickly the page responds to input) and CLS (how stable the layout is). All three affect rankings.
How much faster can my site get?
Most sites we optimise see 40–70% load time reductions. Sites with unoptimised images or poor hosting often see the biggest gains.
Does speed affect Google rankings?
Yes — Core Web Vitals are a confirmed Google ranking factor. Faster sites rank better and have lower bounce rates, both of which compound over time.
Will optimisation break my site?
We test all changes in a staging environment before touching the live site. Speed optimisation done properly should never break anything.
Do you work with WordPress sites?
Yes — most of our speed work is on WordPress. We're experienced with WP Rocket, LiteSpeed Cache, Smush, Imagify and all major optimisation plugins.